Your First Customers

It is finally time to bring your product or solution to market. Very exciting indeed. The temptation is to think you can go big out of the gate and acquire millions of customers and dominate your market. While that would be great, in most cases it is not realistic. Even if you did get millions of customers, for many early-stage businesses this would bring way more problems to the forefront that you are not equipped to manage. Your goal with this…