Tracking Acquisition Costs

At this stage you have gotten your product to market and customers are paying for it. As you prepare to scale the user base, you need to ensure the unit economics are on the right side of zero. We are going to start this conversation by figuring out what it costs to acquire your customers. In my talks with founders, I tell them to track everything. You want to know as much as possible about how people find your product or service. You will…