Revenue and Product Market Fit

Every company starts off with zero customers and zero revenue, that’s just how it has to be. As a company starts to acquire customers or users, often it will be free or at a subsidized price. An interesting question is always when does a company need to flip the switch and start getting each customer to unit profitability. This is a question I hear a wide variety of answers to from the startups I speak with each month. As I discussed…