Iterating to Success

Maybe you have a product in market, but you are struggling to grow the customer base. Or your product has been live, but you can’t get the unit economics above the water line. Possibly you have a freemium model and customers love the free product but won’t convert to the paid premium level. These are all signs that you haven’t found Product Market Fit yet. There is nothing wrong with this, it just means you have more work to do before you are ready to…