A big issue I have seen with the startups we work with is not properly resourcing the initial product launch. You need to put the work in upfront to insure you have identified what you need and that you have assembled the right team and resources to deliver a smooth launch. Once you know what it will take, you need to figure out how to pay for it. The easy answer is to raise money from investors, but this is often not possible for early-stage companies…