Calculating Revenue Per Customer

Once you have a handle on the cost of acquiring a new customer, the next step is figuring out the amount of money you expect to make from them. This is often called Revenue Per Users (RPU) in the tech world, but let’s stick with Revenue Per Customer (RPC) for this conversation. For the calculation of RPC you are going to want to figure out the first transaction with each customer and then also estimate the value of future…