100 Percent of Nothing

Lots of first time founders I speak with are overly focused on their personal equity ownership. I never want to see founders give up too much, but I often like to remind founders that 100% of nothing is still nothing. This applies to the founder’s approach to equity given to co-founders, employees, advisors, and investors. This also applies to the way that a founder is thinking about partnerships, sales commissions, and other revenue items…